The ARoS Art Museum, the Old Town Museum and Tivoli Friheden are among Denmark;s top tourist attractions.With a combined total of almost 1.4 million visitors they represent the driving force behind tourism but other venues such as Moesgård Museum and Kvindemuseet are also popular. The citys extensive shopping facilities are also said to be a major attraction for tourists, as are festivals, especially NorthSide and SPOT. Many visitors arrive on cruise ships: in 2012, 18 vessels visited the port with over 38,000 passengers.
In the 2010s there has been a significant expansion of tourist facilities, culminating in the opening of the 240-room Comwell Hotel in July 2014, which increased the number of hotel rooms in the city by 25%. Some estimates put the number of visitors spending at least one night as high as 750,000 a year, most of them Danes from other regions, the remainder coming mainly from Norway, Sweden, northern Germany and the United Kingdom. Overall, they spend about DKK 3 billion ($540 million) in the city each year.The primary motivation for tourists choosing Aarhus as a destination is experiencing the city and culture, family and couples vacation or as a part of a round trip in Denmark. The average stay is little more than three days on average.